A value-based pricing strategy involves which of the following ??

a) The pricing is based on amount of units that can be sold
b) Setting price based on buyers’ perceptions of value rather than on seller’s cost
c) The company adds up the costs of making the product and sets a price that covers the cost plus target profit
d) None of the above

View Answer

b) Setting price based on buyers’ perceptions of value rather than on seller’s cost

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