Early adopters of which opinion leaders are largely comprised of and tend to be ??

a) Generalized that is they tend to lead the group on most issues
b) More likely to buy new products before their friends do and voice their opinions about them
c) From the upper class; people from other classes are more likely to be followers
d) Quiet, withdrawn people who don’t make fashion statements or take risks easily

View Answer

b) More likely to buy new products before their friends do and voice their opinions about them

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