The challenge for marketers in building a strong brand is ??

a) ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge
b) pricing the product at a point that maximizes sales volumes
c) minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience
d) retain as many customers as possible in order to minimize the costs and pressure associated with continually generating new leads

View Answer

a) ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge

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